My First Driving School
Scalextrics by Tecnitoys

Tecnitoys, the industry leader in automobile model collection with over 30 years in the global market with a clearly defined market segment, asked Perspectiva to create a new line of products for a segment of the market and not yet exploited by the company.

For the creation of this first product line, studies were made in the behavior of children in their neighborhood: home, school, square, etc. .., to identify the reactions to various situations and actions, individual and group, and how they would "copy" their parents.

The solution was created through an urban setting equipped with two radio-control cars with sound. Where you learn and practice the rules of road safety, identifying the main rules of driving, where parent and child can interact together and at the same time have fun.