FROM THE INITIAL ANALYSIS OF THE NEEDS AND OBJECTIVES OF THE PROJECT, THROUGH TO THE INTRODUCTION OF THE SERVICE, BUSINESS OR PRODUCT.
Analysis and Market
- Detection of hidden and unexpected needs
- Identification of new segments and niches
- Detection of opportunities for renovation of products and services
- Definition of key strategies for the innovation process
- Development of new business models
Creativity and Strategy
- Creativity workshops with the participation of users and experts
- Conceptualization of products, services and business models as a result of the information obtained in the phase of strategy and market
- Definition of new concepts
- Testing of the new concepts
Design and development
- Industrial design
- Mechanical design
- Electronic design
- Graphic design and product communication
- Design of the user interface
- Human factors
- Analysis of the cycle of use
- Rapid Prototyping
- Investigation and application of new and innovative materials
- Testing of prototypes and formal concept models
Engineering and Industrialisation
- Product engineering
- Management of the prototypes/tooling
- Technical documentation
- Analysis and reduction of costs
- Application of new technologies
- Supplier selection
- Tuning of production system
- Testing of the production system
- Prototype manufacturing
COMPLETE SERVICES AND METHODOLOGY FOR THE INNOVATION AND DEVELOPMENT OF NEW BUSINESS MODELS AND HIGH VALUE ADDED PRODUCTS AND SERVICES
FULL SERVICE INNOVATION: Incorporates all of the phases of investigation and development for products, services and new business models.
The complete chain of services for innovation, FULL SERVICE INNOVATION, which Perspectiva offers its clients permits the development of high value added products and services. In order to reach this target, the company provides its experience in all the phases of the innovation process:
- INVESTIGATION
- CONCEPTUALISATION
- DESIGN DEVELOPMENT
- ENGINEERING
- INDUSTRIALISATION
- MANUFACTURING TURNKEY SOLUTIONS
- COMERCIALISATION
Even though sometimes we only supply one of the phases we never lose sight of the global vision which is necessary for all successful processes of innovation.
OUR OWN METHODOLOGY: Identification of Opportunities for Profitable Innovation, IOPIR®
The self contained method of Perspectiva, called IOPIR® (Identification of Opportunities for Profitable Innovation) is based upon the application of strategic analysis of the market and the competitors for the market, alongside an investigation of the social and motivational influences of the consumer; creativity techniques and lateral marketing; as well as the search for new technologies and materials which all together give rise to the conceptualisation and development of new product categories (radical innovation) or of new products and services (incremental innovation).
This method has been key to the development and success of many of our projects.
