AN INNOVATIVE METHOD DESIGNED FOR THE CREATION OF PRODUCTIVITY IMPROVEMENTS AND THE GENERATION OF ADDED VALUE
As a result of the wide experience obtained across many different sectors and the incorporation of a range of professional specialists within Perspectiva, we have developed IOPIR®. A methodology wholly belonging to Perspectiva , which is focussed on the creation of innovative solutions and which helps companies to be more competitive.
The combination of vertical and lateral marketing techniques, creativity and product design and engineering, open up new routes and generate innovative business opportunities in markets which are highly saturated.
IOPIR®
- STRATEGY - MARKET
- SOCIAL
SURROUNDINGS
ECONOMICALLY
ATTRACTIVE - TECHNOLOGIES:
MATERIALS,
TECHNICAL FEASIBILITY
Philosophy of the IOPIR®® system
Flexibility is a key factor in our method, which allows Perspectiva to adapt its level of participation according to the needs of the project. We can collaborate as a partner in one of the specific areas of the process (Open Innovation), bringing all our knowhow and knowledge of the rest of the phases; Or develop completely the project, offering a 360° service, turnkey approach.
IOPIR® Step by Step.
The exclusive method IOPIR® can be separated into the following phases of the creative process, in the creation of business areas, products and services:
- STRATEGIC ANALYSIS OF THE MARKET AND THE COMPETITION
- A SOCIAL AND MOTIVATIONAL STUDY OF THE CONSUMER
- CREATIVITY TECHNIQUES AND LATERAL MARKETING
- SEARCHES FOR NEW TECHNOLOGIES AND MATERIALS
- DEVELOPMENT OF NEW PRODUCT CATEGORIES
- DEVELOPMENT OF NEW PRODUCTS AND SERVICES
- OPERATIONAL MARKETING PLAN
